The Instructamerical is the commercial implementation of Reactive Video. Reactive Video is video that updates itself and reports on its usage. Think "choose your own adventure" for videos. The process is modeled after natural human communication – where attention (interest) goes, the conversation flows. In the autumn of 2002, I architected and implemented the framework for this product before registering it for a provisional patent. The Instructamercial allowed advertisers to repurpose their videos into advertisements that could be handed out on physical media (e.g. CDs) or downloaded on the Internet. Keep in mind that dial-up Internet access was ubiquitous at that time. Think of a video showing a golfer taking a chip-shot from the bunker. If the person viewing the video clicks on the golf club and/or the ball to learn more, then that person is likely interested in golf equipment. If the viewer is more interested in the golf shirt and pants then they are likely interested in golf apparel. See a demonstration. Learn from that "conversation". You can stream pertinent add-on video for a seamless continuation of the user's experience and continue to increase your knowledge about them. Or, you can take them to your website. Every click is kept in a "basket" that is sent to the server via HTTP request. The server logs the data and passes this anonymous bundle of information to the advertiser's website where it can choose how to adapt to the visitor and their accompanied preferences. The platform was built with a ReST architecture using: Sun Java 1.4.1_01 JDOM 1.0, build 8 Servlet 2.2 Jakarta Tomcat 4.1.18 The GUI was built using: DreamWeaver ActionScript 1 In some ways this project was "ahead of its time"; I received several rejections saying "video will never be big on the Internet." A more basic cause for nominal success was due to me selling a technology and not a product – people could not visualize how to apply what was before them and the value that they would gain from it. The ultimate reason why InteractiveInstruction's Instructamercial did not go far was because people did not want to pitch their products and websites in this manner. After all, there is no "Instructamerical" market place that I know of. Add New Search Comments (0) Write comment Your Contact Details: Name: Email: do not notifynotify Website: Comment: Title: Message: Security Please input the anti-spam code that you can read in the image. Powered by !JoomlaComment 4.0 beta2
Reactive Video is video that updates itself and reports on its usage. Think "choose your own adventure" for videos. The process is modeled after natural human communication – where attention (interest) goes, the conversation flows. In the autumn of 2002, I architected and implemented the framework for this product before registering it for a provisional patent.
The Instructamercial allowed advertisers to repurpose their videos into advertisements that could be handed out on physical media (e.g. CDs) or downloaded on the Internet. Keep in mind that dial-up Internet access was ubiquitous at that time.
Think of a video showing a golfer taking a chip-shot from the bunker. If the person viewing the video clicks on the golf club and/or the ball to learn more, then that person is likely interested in golf equipment. If the viewer is more interested in the golf shirt and pants then they are likely interested in golf apparel. See a demonstration.
Think of a video showing a golfer taking a chip-shot from the bunker. If the person viewing the video clicks on the golf club and/or the ball to learn more, then that person is likely interested in golf equipment. If the viewer is more interested in the golf shirt and pants then they are likely interested in golf apparel.
See a demonstration.
Learn from that "conversation". You can stream pertinent add-on video for a seamless continuation of the user's experience and continue to increase your knowledge about them. Or, you can take them to your website. Every click is kept in a "basket" that is sent to the server via HTTP request. The server logs the data and passes this anonymous bundle of information to the advertiser's website where it can choose how to adapt to the visitor and their accompanied preferences.
The platform was built with a ReST architecture using:
The GUI was built using:
In some ways this project was "ahead of its time"; I received several rejections saying "video will never be big on the Internet." A more basic cause for nominal success was due to me selling a technology and not a product – people could not visualize how to apply what was before them and the value that they would gain from it. The ultimate reason why InteractiveInstruction's Instructamercial did not go far was because people did not want to pitch their products and websites in this manner. After all, there is no "Instructamerical" market place that I know of.
