Situation

Mark Moskowitz had an e-book about how to make money trading stocks. His previous branding and website were not bringing him the traffic he wanted.

Goals

1. Sell more e-books.
2. New: create a sales funnel where current customers are urged to purchase coaching from the author, and then enroll in an on-line course

Solution

Get more people to enter the sales funnel

1. Create a web presence for the author
2. Give readers a reason to return by adding new content daily, syndicating the content, and having readers register to receive the daily newsletter.
3. Test marketing strategies, including AdWords, and track each campaign via Google Analytics.

Outcome

Thousands of visitors and thousands of dollars in sales. Mark has gained a respectful following, which includes in-person day traders that trade under Mark's direction.

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