Situation

A local dry cleaner had a store-front on their plant, which offered the lowest prices in the area. However, they were two blocks from the main thoroughfare in an industrial park and so potential customers passed them by every day.

In an industry such as dry cleaning with such small margins, they did not have a lot of budget for their effort.

Goals

• Move from the "best kept secret" in the area to the "best known secret".

Solution

This required a concerted effort between traditional and on-line advertising.

1. Create a simple website to manage their brand
2. Create a Twitter account
3. Create a Facebook page
4. Create a Yelp page
5. [remaining steps aborted]

Outcome

Unfortunately, before this campaign could begin, due to the economy, the company closed.

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